If you are a content producer, you already know that it takes a lot of hard work to develop blog posts, white papers and reports. So after you've done all that work and posted it, what comes next? Repurpose it into other social media posts of course! Why bother to repurpose? The shortest answer is: audience. Posting content in new venues will reach a bigger audience than through blogging alone. Plus, since you already created the content, it is just a question of tweaking it a bit.
Here are 5 easy ways to repurpose your content:
1. Make a Visual. Visuals are so important on social media. Facebook posts with images get over twice as much engagement than those without images. Even if your post does not include any images, you can create graphics by pulling out a particularly memorable, quote, fact, or even just your post title, and create a graphic with text overlaid. You can check out my previous post on the best stock photo resources for some great backgrounds. Canva is another great (and free) resource for making simple, clean web graphics (seen below).
2. Create an infographic. Infographics are a great user-friendly way to share your info (if your data lends itself to an infographic, of course). Don't be intimidated by the design factor, though, there are many great tools to throw together a professional-looking. Canva also has the capability to create infographics, as does Venngage (an example of which is seen below) and Piktochart.
3. Make a Tip Sheet. If you have a few related posts, or ways to expand a little on what you have already written, you can turn your post into a downloadable PDF tip sheet or guide for download. This is an especially good way to make a "lead magnet" to entice people to sign up for your email (example below from Omnimonster). If you are new to the idea of lead magnets, Amy Porterfield has a great short video introduction.
4. Break it up. With a little tweaking, a long blog post can be broken up into a condensed Facebook post (or two) or a series of tweets. If your post has have bullet points (like this one!), you can tweet them out over the course of a few days - with a link to your blog post - to build interest, and drive traffic to your blog.
5. Add some audio (or video). This is the most ambitious repurposing - turning content on your blog into podcasts, or even Facebook Live videos. In these channels, you can go over what you covered in the blog (you could even consider doing a live Q&A after you discuss the post content). If you have a lot of related content you may even consider doing a webinar. Creating audiovisual content may require the most work, but it can also have the largest payoff. Facebook prioritizes videos in news feeds, and it has been shown that content with videos gets higher engagement.
While each of these steps requires a little extra work, you will reap the rewards of an expanded audience. Do you have favorite way to repurpose content?
